History Summative: The Baby Boom

The Baby Boom was one of the most important events in Canadian history and continues to impact how we live our lives today. After World War 2 ended, between the years of 1945 and 1965, there was a huge increase in population known as the Baby Boom. The Baby Boom occurred because soldiers came home from war with a victory and were finally ready to start a family with their wives or girlfriends in a time when there was a good economy. In 1959, 20 percent of all women who were in their twenties had babies and the average family had three to four children (1). Around 1961, births per 1000 women aged 15-49 hit almost 4,000 (5).In total, more than 8. 2 babies had been born during the baby boom in Canada (2). These statistics give you an indication about how densely and quickly the population increased and how this bulge in the population could not be ignored through the years. Many events in history have helped shape Canada into the country it is today, but nothing has made such an impact on how we have lived, live now, and will continue to live as much as the baby boom has. The Baby Boom created an overwhelming demand for homes because of expanding families needing more room for their newborn children, this demand led to something called â€Å"Suburbia†.More than 1. 1 million housing units were built in the 1950’s (3) to adjust to all of the new families who needed homes – this began the first decade of â€Å"urban sprawl†. There would also be a big huge demand for nurses, school teachers, doctors and such to take care of the huge amount of new kids born as a result of the Baby Boom. Canada’s economy had gone from making Bren Machine Guns just a few years earlier for the war to making baby carriages, baby clothes, new cars, and bunk beds for all the new children that had just recently entered into the world.A few years later, during the 1950’s, when the â€Å"baby boomers† started to become teenagers, society had to a djust accordingly as well. Many communities began to build new arenas, recreational facilities, organizations, and â€Å"teenager hangouts† in order to make up for the huge amount of adolescents roaming their society. In the same time period the baby boomers also began to greatly influence music culture and such. Teenagers tended to listen to the big rock and roll stars at the time, including Chuck Berry, Elvis Presley and Ottawa’s very own Paul Anka (4).Marketers began to realize that the more they used these songs, the more money they would make. That being said, the baby boomers virtually catered to not only the music industry, but things such as film and books as well. The baby boomers were controlling the way the 50’s and 60’s would later be viewed and talked about in the future. The Baby Boomers are affecting today’s communities. The average baby boomer would be around 65 years old this year. Today, they don’t necessarily rule the medi a world, but they do have a huge impact on job openings for young people.The baby boomers are occupying all of the big jobs of today, making it harder for younger people to find jobs that pay well to support their families. Luckily for teenagers of today, soon the baby boomers will be retiring all at once, leaving a huge amount of job openings in their path. Once the baby boomers retire and become seniors, the taxes may be forced to increase in order to cater to the needs of the huge amount of elderly and their requirements, such as government pensions, and Medicare.There might also be smaller changes that the average person wouldn’t notice, such as the demand for soccer fields and hockey arenas may decrease and golf courses could become more popular. If the Baby Boom from 1945- 1965 didn’t happen, the world today, leading up to today, and even the future, would be very different from the way we live now. When the baby boomers were originally born, they required a huge amount of new housing and supplies, as well as causing a vast increase in population in a very short period of time.When the baby boomers grew up to be teenagers, they virtually controlled the media scene and also required a lot of new buildings and things to be built. Even now, when they are almost seniors in our society, they control a lot of things, one of the bigger things being employment. The Baby Boom happened around 55 years ago, and it still is showing impact on Canada’s development today. There are many other events in Canada’s history that contributed to Canada’s development but nothing continues to have as much of a significant impact as the Baby Boom does.

Indian Gaming Regulatory Act Essay

In 1988, Congress passed the Indian Gaming Regulatory Act establishing gaming on Indian reservations as a means of helping tribes become self-sufficient and less dependent on government dole-outs. Donald Bartlett and James B. Steele co-wrote an article which appeared in Time magazine on December 16, 2002 entitled â€Å"Wheel of Misfortune† negatively criticizing the consequences of instituting the said Act. A day later, the Native American Times published an editorial which contains dissenting arguments against the first article. According to Bartlett and Steele, the major defect of the Act is the unequal redistribution of profits derived from gaming in the reserves: â€Å"It gives billions of dollars to the white backers of Indian businesses and nothing to hundred of Native Americans living in poverty†¦hundreds of millions of dollars to one Indian tribe with a few dozen numbers—and not a penny to a tribe with hundreds of thousands of members†¦(78)† The bulk of the essay expounds and provides evidence to these assertions. It also points to the fact that while these tribes earn tax-free revenues, they continue to collect millions in government aid. The Native American Times editorial, meanwhile, accuses the Time magazine article as simply a piece that â€Å"fan the flames of racism with lies (â€Å"Indian Gaming† 84)† and proceeds to either refute or justify the points raised of the latter. Bartlett and Steele claim that only a few Indians are benefiting financially from the Native-American gaming industry thus defeating the purpose of the act, which is to raise the average Native American out of poverty. At the same time, a high percentage of the profits from these lucrative casinos go to the wealthy leaders of tribes. The editorial counters this argument by stating that there are varied reasons why some tribes do well than others. It cites the case of Oklahoma, home to more Native Americans than any other state. The state prohibits Class III gambling thus preventing an opportunity for the Native Americans in Oklahoma from realizing the Congressional Act. Today tribes continue to â€Å"fight with every resource available to them to hold off those who would send them back to the metaphoric reservation (â€Å"Indian Gaming 85). † The editorial also praises the success story of the Shakopee tribe which the Time magazine article derides. The success is well-deserved, according to the editorial, since this group has experienced one of the most harrowing histories of violence inflicted against Native Americans. For all its passionate defense and criticism of the Time magazine article, the editorial of the Native American Times does not touch on the other issues raised by the former like cronyism among the tribal leaders, the involvement of white Americans behind the casino operations, and the applications for recognition by extinct tribes that suddenly resurrects because of the business opportunity. Then again, the former is a lengthier and more detailed presentation complete with figures and facts, in keeping also with its being an investigative article. Nevertheless, it can be argued that the editorial does not need to refute the Time magazine article point by point and that its entire argument is summed up when the editorial writer states that the reason why people like Bartlett and Steele are being too critical about the Indian Gaming Regulatory Act is because â€Å"the thought of rich Indians is against nature we can only assume (85). Inequality, anomalies, and other issues about the Native American and their casinos may exist but they are no different to those in regular gaming industries. Despite some wealthy members, Native Americans are still the poorest and most victimized people in America.

Ch8 Test Bank

b. The probability for any individual value of a continuous random variable is zero, but for discrete random variables it is not. c. Probability for continuous random variables means finding the area under a curve, while for discrete random variables it means summing individual probabilities. d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 2. Which of the following is always true for all probability density functions of continuous random variables? a. The probability at any single point is zero. b. They contain an uncountable number of possible values. c. The total area under the density function f(x) equals 1. d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 3. Suppose f(x) = 0. 25. What range of possible values can X take on and still have the density function be legitimate? a. [0, 4] b. [4, 8] c. [? 2, +2] d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 4. The probability density function, f(x), for any continuous random variable X, represents: a. ll possible values that X will assume within some interval a ? x ? b. b. the probability that X takes on a specific value x. c. the height of the density function at x. d. None of these choices. ANS:CPTS:1REF:SECTION 8. 1 5. Which of the following is true about f(x) when X has a uniform distribution over the interval [a, b]? a. The values of f(x) are different for various values of the random variable X. b. f(x) equals one for each possible value of X. c. f(x) equals one divided by the length of the interval from a to b. d. None of these choices. ANS:CPTS:1REF:SECTION 8. 1 6. The probability density function f(x) for a uniform random variable X defined over the interval [2, 10] is a. 0. 125 b. 8 c. 6 d. None of these choices. ANS:APTS:1REF:SECTION 8. 1 7. If the random variable X has a uniform distribution between 40 and 50, then P(35 ? X ? 45) is: a. 1. 0 b. 0. 5 c. 0. 1 d. undefined. ANS:BPTS:1REF:SECTION 8. 1 8. The probability density function f(x) of a random variable X that has a uniform distribution between a and b is a. (b + a)/2 b. 1/b ? 1/a c. (a ? b)/2 d. None of these choices. ANS:DPTS:1REF:SECTION 8. 1 9. Which of the following does not represent a continuous uniform random variable? . f(x) = 1/2 for x between ? 1 and 1, inclusive. b. f(x) = 10 for x between 0 and 1/10, inclusive. c. f(x) = 1/3 for x = 4, 5, 6. d. None of these choices represents a continuous uniform random variable. ANS:CPTS:1REF:SECTION 8. 1 10. Suppose f(x) = 1/4 over the range a ? x ? b, and suppose P(X 4) = 1/2. What are the values for a and b? a. 0 and 4 b. 2 and 6 c. Can be any range of x values whose length (b ? a) equals 4. d. Cannot answer with the information given. ANS:BPTS:1REF:SECTION 8. 1 11. What is the shape of the probability density function for a uniform random variable on the interval [a, b]? a. A rectangle whose X values go from a to b. b. A straight line whose height is 1/(b ? a) over the range [a, b]. c. A continuous probability density function with the same value of f(x) from a to b. d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 TRUE/FALSE 12. A continuous probability distribution represents a random variable having an infinite number of outcomes which may assume any number of values within an interval. ANS:TPTS:1REF:SECTION 8. 1 13. Continuous probability distributions describe probabilities associated with random variables that are able to assume any finite number of values along an interval. ANS:FPTS:1REF:SECTION 8. 1 14. A continuous random variable is one that can assume an uncountable number of values. ANS:TPTS:1REF:SECTION 8. 1 15. Since there is an infinite number of values a continuous random variable can assume, the probability of each individual value is virtually 0. ANS:TPTS:1REF:SECTION 8. 1 16. A continuous random variable X has a uniform distribution between 10 and 20 (inclusive), then the probability that X falls between 12 and 15 is 0. 30. ANS:TPTS:1REF:SECTION 8. 1 17. A continuous random variable X has a uniform distribution between 5 and 15 (inclusive), then the probability that X falls between 10 and 20 is 1. . ANS:FPTS:1REF:SECTION 8. 1 18. A continuous random variable X has a uniform distribution between 5 and 25 (inclusive), then P(X = 15) = 0. 05. ANS:FPTS:1REF:SECTION 8. 1 19. We distinguish between discrete and continuous random variables by noting whether the number of possible values is countable or uncountable. ANS:TPTS:1REF:SECTION 8. 1 20. In practice, we frequently use a continuous distribution to approximate a discrete one when the number of values the variable can assume is countable but very large. ANS:TPTS:1REF:SECTION 8. 1 21. Let X represent weekly income expressed in dollars. Since there is no set upper limit, we cannot identify (and thus cannot count) all the possible values. Consequently, weekly income is regarded as a continuous random variable. ANS:TPTS:1REF:SECTION 8. 1 22. To be a legitimate probability density function, all possible values of f(x) must be non-negative. ANS:TPTS:1REF:SECTION 8. 1 23. To be a legitimate probability density function, all possible values of f(x) must lie between 0 and 1 (inclusive). ANS:FPTS:1REF:SECTION 8. 1 24. The sum of all values of f(x) over the range of [a, b] must equal one. ANS:FPTS:1REF:SECTION 8. 1 25. A probability density function shows the probability for each value of X. ANS:FPTS:1REF:SECTION 8. 1 26. If X is a continuous random variable on the interval [0, 10], then P(X 5) = P(X ? 5). ANS:TPTS:1REF:SECTION 8. 1 27. If X is a continuous random variable on the interval [0, 10], then P(X = 5) = f(5) = 1/10. ANS:FPTS:1REF:SECTION 8. 1 28. If a point y lies outside the range of the possible values of a random variable X, then f(y) must equal zero. ANS:TPTS:1REF:SECTION 8. 1 COMPLETION 29. A(n) ____________________ random variable is one that assumes an uncountable number of possible values. ANS:continuous PTS:1REF:SECTION 8. 1 30. For a continuous random variable, the probability for each individual value of X is ____________________. ANS: zero 0 PTS:1REF:SECTION 8. 1 31. Probability for continuous random variables is found by finding the ____________________ under a curve. ANS:area PTS:1REF:SECTION 8. 1 32. A(n) ____________________ random variable has a density function that looks like a rectangle and you can use areas of a rectangle to find probabilities for it. ANS:uniform PTS:1REF:SECTION 8. 1 33. Suppose X is a continuous random variable for X between a and b. Then its probability ____________________ function must non-negative for all values of X between a and b. ANS:density PTS:1REF:SECTION 8. 1 34. The total area under f(x) for a continuous random variable must equal ____________________. ANS: 1 one PTS:1REF:SECTION 8. 1 35. The probability density function of a uniform random variable on the interval [0, 5] must be ____________________ for 0 ? x ? 5. ANS: 1/5 0. 20 PTS:1REF:SECTION 8. 1 36. To find the probability for a uniform random variable you take the ____________________ times the ____________________ of its corresponding rectangle. ANS: base; height height; base length; width width; length PTS:1REF:SECTION 8. 1 37. You can use a continuous random variable to ____________________ a discrete random variable that takes on a countable, but very large, number of possible values. ANS:approximate PTS:1REF:SECTION 8. 1 SHORT ANSWER 38. A continuous random variable X has the following probability density function: f(x) = 1/4, 0 ? x ? 4 Find the following probabilities: a. P(X ? 1) b. P(X ? 2) c. P(1 ? X ? 2) d. P(X = 3) ANS: a. 0. 25 b. 0. 50 c. 0. 25 d. 0 PTS:1REF:SECTION 8. 1 Waiting Time The length of time patients must wait to see a doctor at an emergency room in a large hospital has a uniform distribution between 40 minutes and 3 hours. 39. {Waiting Time Narrative} What is the probability density function for this uniform distribution? ANS: f(x) = 1/140, 40 ? x ? 180 (minutes) PTS:1REF:SECTION 8. 1 40. {Waiting Time Narrative} What is the probability that a patient would have to wait between one and two hours? ANS: 0. 43 PTS:1REF:SECTION 8. 1 41. {Waiting Time Narrative} What is the probability that a patient would have to wait exactly one hour? ANS: 0 PTS:1REF:SECTION 8. 1 42. {Waiting Time Narrative} What is the probability that a patient would have to wait no more than one hour? ANS: 0. 143 PTS:1REF:SECTION 8. 1 43. The time required to complete a particular assembly operation has a uniform distribution between 25 and 50 minutes. a. What is the probability density function for this uniform distribution? b. What is the probability that the assembly operation will require more than 40 minutes to complete? c. Suppose more time was allowed to complete the operation, and the values of X were extended to the range from 25 to 60 minutes. What would f(x) be in this case? ANS: a. f(x) = 1/25, 25 ? x ? 50 b. 0. 40 c. f(x) = 1/35, 25 ? x ? 60 PTS:1REF:SECTION 8. 1 44. Suppose f(x) equals 1/50 on the interval [0, 50]. a. What is the distribution of X? b. What does the graph of f(x) look like? c. Find P(X ? 25) d. Find P(X ? 25) e. Find P(X = 25) f. Find P(0 X 3) g. Find P(? 3 X 0) h. Find P(0 X 50) ANS: a. X has a uniform distribution on the interval [0, 50]. b. f(x) forms a rectangle of height 1/50 from x = 0 to x = 50. c. 0. 50 d. 0. 50 e. 0 f. 0. 06 g. 0. 06 h. 1. 00 PTS:1REF:SECTION 8. 1 Chemistry Test The time it takes a student to finish a chemistry test has a uniform distribution between 50 and 70 minutes. 45. {Chemistry Test Narrative} What is the probability density function for this uniform distribution? ANS: f(x) = 1/20, 50 ? x ? 70 PTS:1REF:SECTION 8. 1 46. {Chemistry Test Narrative} Find the probability that a student will take more than 60 minutes to finish the test. ANS: 0. 50 PTS:1REF:SECTION 8. 1 47. {Chemistry Test Narrative} Find the probability that a student will take no less than 55 minutes to finish the test. ANS: 0. 75 PTS:1REF:SECTION 8. 1 48. {Chemistry Test Narrative} Find the probability that a student will take exactly one hour to finish the test. ANS: 0 PTS:1REF:SECTION 8. 1 49. {Chemistry Test Narrative} What is the median amount of time it takes a student to finish the test? ANS: 60 minutes PTS:1REF:SECTION 8. 1 50. {Chemistry Test Narrative} What is the mean amount of time it takes a student to finish the test? ANS: 60 minutes PTS:1REF:SECTION 8. 1 Elevator Waiting Time In a shopping mall the waiting time for an elevator is found to be uniformly distributed between 1 and 5 minutes. 1. {Elevator Waiting Time Narrative} What is the probability density function for this uniform distribution? ANS: f(x) = 1/4, 1 ? x ? 5 PTS:1REF:SECTION 8. 1 52. {Elevator Waiting Time Narrative} What is the probability of waiting no more than 3 minutes? ANS: 0. 50 PTS:1REF:SECTION 8. 1 53. {Elevator Waiting Time Narrative} What is the probability that the elevator arrives in the first minute and a half? ANS: 0. 125 PTS:1REF:SECTION 8. 1 54. {Elevator Waiting Time Narrative} What is the median waiting time for this elevator? ANS: 3 minutes PTS:1REF:SECTION 8. 1 Ch8 Test Bank b. The probability for any individual value of a continuous random variable is zero, but for discrete random variables it is not. c. Probability for continuous random variables means finding the area under a curve, while for discrete random variables it means summing individual probabilities. d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 2. Which of the following is always true for all probability density functions of continuous random variables? a. The probability at any single point is zero. b. They contain an uncountable number of possible values. c. The total area under the density function f(x) equals 1. d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 3. Suppose f(x) = 0. 25. What range of possible values can X take on and still have the density function be legitimate? a. [0, 4] b. [4, 8] c. [? 2, +2] d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 4. The probability density function, f(x), for any continuous random variable X, represents: a. ll possible values that X will assume within some interval a ? x ? b. b. the probability that X takes on a specific value x. c. the height of the density function at x. d. None of these choices. ANS:CPTS:1REF:SECTION 8. 1 5. Which of the following is true about f(x) when X has a uniform distribution over the interval [a, b]? a. The values of f(x) are different for various values of the random variable X. b. f(x) equals one for each possible value of X. c. f(x) equals one divided by the length of the interval from a to b. d. None of these choices. ANS:CPTS:1REF:SECTION 8. 1 6. The probability density function f(x) for a uniform random variable X defined over the interval [2, 10] is a. 0. 125 b. 8 c. 6 d. None of these choices. ANS:APTS:1REF:SECTION 8. 1 7. If the random variable X has a uniform distribution between 40 and 50, then P(35 ? X ? 45) is: a. 1. 0 b. 0. 5 c. 0. 1 d. undefined. ANS:BPTS:1REF:SECTION 8. 1 8. The probability density function f(x) of a random variable X that has a uniform distribution between a and b is a. (b + a)/2 b. 1/b ? 1/a c. (a ? b)/2 d. None of these choices. ANS:DPTS:1REF:SECTION 8. 1 9. Which of the following does not represent a continuous uniform random variable? . f(x) = 1/2 for x between ? 1 and 1, inclusive. b. f(x) = 10 for x between 0 and 1/10, inclusive. c. f(x) = 1/3 for x = 4, 5, 6. d. None of these choices represents a continuous uniform random variable. ANS:CPTS:1REF:SECTION 8. 1 10. Suppose f(x) = 1/4 over the range a ? x ? b, and suppose P(X 4) = 1/2. What are the values for a and b? a. 0 and 4 b. 2 and 6 c. Can be any range of x values whose length (b ? a) equals 4. d. Cannot answer with the information given. ANS:BPTS:1REF:SECTION 8. 1 11. What is the shape of the probability density function for a uniform random variable on the interval [a, b]? a. A rectangle whose X values go from a to b. b. A straight line whose height is 1/(b ? a) over the range [a, b]. c. A continuous probability density function with the same value of f(x) from a to b. d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 TRUE/FALSE 12. A continuous probability distribution represents a random variable having an infinite number of outcomes which may assume any number of values within an interval. ANS:TPTS:1REF:SECTION 8. 1 13. Continuous probability distributions describe probabilities associated with random variables that are able to assume any finite number of values along an interval. ANS:FPTS:1REF:SECTION 8. 1 14. A continuous random variable is one that can assume an uncountable number of values. ANS:TPTS:1REF:SECTION 8. 1 15. Since there is an infinite number of values a continuous random variable can assume, the probability of each individual value is virtually 0. ANS:TPTS:1REF:SECTION 8. 1 16. A continuous random variable X has a uniform distribution between 10 and 20 (inclusive), then the probability that X falls between 12 and 15 is 0. 30. ANS:TPTS:1REF:SECTION 8. 1 17. A continuous random variable X has a uniform distribution between 5 and 15 (inclusive), then the probability that X falls between 10 and 20 is 1. . ANS:FPTS:1REF:SECTION 8. 1 18. A continuous random variable X has a uniform distribution between 5 and 25 (inclusive), then P(X = 15) = 0. 05. ANS:FPTS:1REF:SECTION 8. 1 19. We distinguish between discrete and continuous random variables by noting whether the number of possible values is countable or uncountable. ANS:TPTS:1REF:SECTION 8. 1 20. In practice, we frequently use a continuous distribution to approximate a discrete one when the number of values the variable can assume is countable but very large. ANS:TPTS:1REF:SECTION 8. 1 21. Let X represent weekly income expressed in dollars. Since there is no set upper limit, we cannot identify (and thus cannot count) all the possible values. Consequently, weekly income is regarded as a continuous random variable. ANS:TPTS:1REF:SECTION 8. 1 22. To be a legitimate probability density function, all possible values of f(x) must be non-negative. ANS:TPTS:1REF:SECTION 8. 1 23. To be a legitimate probability density function, all possible values of f(x) must lie between 0 and 1 (inclusive). ANS:FPTS:1REF:SECTION 8. 1 24. The sum of all values of f(x) over the range of [a, b] must equal one. ANS:FPTS:1REF:SECTION 8. 1 25. A probability density function shows the probability for each value of X. ANS:FPTS:1REF:SECTION 8. 1 26. If X is a continuous random variable on the interval [0, 10], then P(X 5) = P(X ? 5). ANS:TPTS:1REF:SECTION 8. 1 27. If X is a continuous random variable on the interval [0, 10], then P(X = 5) = f(5) = 1/10. ANS:FPTS:1REF:SECTION 8. 1 28. If a point y lies outside the range of the possible values of a random variable X, then f(y) must equal zero. ANS:TPTS:1REF:SECTION 8. 1 COMPLETION 29. A(n) ____________________ random variable is one that assumes an uncountable number of possible values. ANS:continuous PTS:1REF:SECTION 8. 1 30. For a continuous random variable, the probability for each individual value of X is ____________________. ANS: zero 0 PTS:1REF:SECTION 8. 1 31. Probability for continuous random variables is found by finding the ____________________ under a curve. ANS:area PTS:1REF:SECTION 8. 1 32. A(n) ____________________ random variable has a density function that looks like a rectangle and you can use areas of a rectangle to find probabilities for it. ANS:uniform PTS:1REF:SECTION 8. 1 33. Suppose X is a continuous random variable for X between a and b. Then its probability ____________________ function must non-negative for all values of X between a and b. ANS:density PTS:1REF:SECTION 8. 1 34. The total area under f(x) for a continuous random variable must equal ____________________. ANS: 1 one PTS:1REF:SECTION 8. 1 35. The probability density function of a uniform random variable on the interval [0, 5] must be ____________________ for 0 ? x ? 5. ANS: 1/5 0. 20 PTS:1REF:SECTION 8. 1 36. To find the probability for a uniform random variable you take the ____________________ times the ____________________ of its corresponding rectangle. ANS: base; height height; base length; width width; length PTS:1REF:SECTION 8. 1 37. You can use a continuous random variable to ____________________ a discrete random variable that takes on a countable, but very large, number of possible values. ANS:approximate PTS:1REF:SECTION 8. 1 SHORT ANSWER 38. A continuous random variable X has the following probability density function: f(x) = 1/4, 0 ? x ? 4 Find the following probabilities: a. P(X ? 1) b. P(X ? 2) c. P(1 ? X ? 2) d. P(X = 3) ANS: a. 0. 25 b. 0. 50 c. 0. 25 d. 0 PTS:1REF:SECTION 8. 1 Waiting Time The length of time patients must wait to see a doctor at an emergency room in a large hospital has a uniform distribution between 40 minutes and 3 hours. 39. {Waiting Time Narrative} What is the probability density function for this uniform distribution? ANS: f(x) = 1/140, 40 ? x ? 180 (minutes) PTS:1REF:SECTION 8. 1 40. {Waiting Time Narrative} What is the probability that a patient would have to wait between one and two hours? ANS: 0. 43 PTS:1REF:SECTION 8. 1 41. {Waiting Time Narrative} What is the probability that a patient would have to wait exactly one hour? ANS: 0 PTS:1REF:SECTION 8. 1 42. {Waiting Time Narrative} What is the probability that a patient would have to wait no more than one hour? ANS: 0. 143 PTS:1REF:SECTION 8. 1 43. The time required to complete a particular assembly operation has a uniform distribution between 25 and 50 minutes. a. What is the probability density function for this uniform distribution? b. What is the probability that the assembly operation will require more than 40 minutes to complete? c. Suppose more time was allowed to complete the operation, and the values of X were extended to the range from 25 to 60 minutes. What would f(x) be in this case? ANS: a. f(x) = 1/25, 25 ? x ? 50 b. 0. 40 c. f(x) = 1/35, 25 ? x ? 60 PTS:1REF:SECTION 8. 1 44. Suppose f(x) equals 1/50 on the interval [0, 50]. a. What is the distribution of X? b. What does the graph of f(x) look like? c. Find P(X ? 25) d. Find P(X ? 25) e. Find P(X = 25) f. Find P(0 X 3) g. Find P(? 3 X 0) h. Find P(0 X 50) ANS: a. X has a uniform distribution on the interval [0, 50]. b. f(x) forms a rectangle of height 1/50 from x = 0 to x = 50. c. 0. 50 d. 0. 50 e. 0 f. 0. 06 g. 0. 06 h. 1. 00 PTS:1REF:SECTION 8. 1 Chemistry Test The time it takes a student to finish a chemistry test has a uniform distribution between 50 and 70 minutes. 45. {Chemistry Test Narrative} What is the probability density function for this uniform distribution? ANS: f(x) = 1/20, 50 ? x ? 70 PTS:1REF:SECTION 8. 1 46. {Chemistry Test Narrative} Find the probability that a student will take more than 60 minutes to finish the test. ANS: 0. 50 PTS:1REF:SECTION 8. 1 47. {Chemistry Test Narrative} Find the probability that a student will take no less than 55 minutes to finish the test. ANS: 0. 75 PTS:1REF:SECTION 8. 1 48. {Chemistry Test Narrative} Find the probability that a student will take exactly one hour to finish the test. ANS: 0 PTS:1REF:SECTION 8. 1 49. {Chemistry Test Narrative} What is the median amount of time it takes a student to finish the test? ANS: 60 minutes PTS:1REF:SECTION 8. 1 50. {Chemistry Test Narrative} What is the mean amount of time it takes a student to finish the test? ANS: 60 minutes PTS:1REF:SECTION 8. 1 Elevator Waiting Time In a shopping mall the waiting time for an elevator is found to be uniformly distributed between 1 and 5 minutes. 1. {Elevator Waiting Time Narrative} What is the probability density function for this uniform distribution? ANS: f(x) = 1/4, 1 ? x ? 5 PTS:1REF:SECTION 8. 1 52. {Elevator Waiting Time Narrative} What is the probability of waiting no more than 3 minutes? ANS: 0. 50 PTS:1REF:SECTION 8. 1 53. {Elevator Waiting Time Narrative} What is the probability that the elevator arrives in the first minute and a half? ANS: 0. 125 PTS:1REF:SECTION 8. 1 54. {Elevator Waiting Time Narrative} What is the median waiting time for this elevator? ANS: 3 minutes PTS:1REF:SECTION 8. 1

Ethical Issues in Tv Movies Movie Review Example | Topics and Well Written Essays - 250 words

Ethical Issues in Tv Movies - Movie Review Example One girl was about eighteen but the other was only fourteen. Appropriately, the officers in the show were outraged and to be honest, I would have been pleased to see the culprits beaten to a pulp in the episode. The officers knew though that the criminals involved would have been beaten while being held for trial and for that reason put them into general population. While I am sure there are some that would find that to be controversial, I am not one of them. In the show, the elder girl has an abortion and is placed into the care of family members. The younger child presented a more sensitive issue. Firstly, her family members had now abandoned her because while she was raped, rape constituted sex before marriage and she was therefore disgraced permanently. If the family had accepted her back, then they would have shared in the disgrace. The young girl was abandoned and left in the hospital pregnant. Olivia, the female detective is understandably jarred and shaken and wants to kill anyone who touches the girl and is arguing in favor of terminating the pregnancy. The doctor in the show explains that the child's body is not developed enough to carry a pregnancy and delivery.

Photography Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Photography Analysis - Essay Example The given picture shows two young children with the one appearing to be older carrying his younger colleague on his shoulders. The image was captured in the kitchen set up because there is a presence of sink, shelves, glasses, and cupboards. Even though the two boys are together, their facial expressions are showing contradicting statement. For example, the older boy is anxious and appears to be in a hurry of accomplishing the malicious action. This is the reason he focused his eyes wide focused on the direction of the door just to keep spying on who might be around. He also seems to be under pressure due to the weight of the boy that he is carrying on his shoulders. On the other hand, the younger boy seems relaxed and unaware of what is going on; he is just innocent as he portrays. However, the two boys seem like they had the intention of getting the toys that might have been hidden in the shelves. Therefore, we can agree with Malcolm, Janet. Diana & Nikon (1980): that The photograp h has been professionally captured with the inclusion of lines to add dynamic impact to the image in terms of mood as well as they direct the image`s observers into a picture. In this photo, the horizontal line is used on the right-hand side of the kitchen building to make the right angle with the shelve. It is used to indicate the sentiment of timelessness and sense of homeostasis. The layers of the horizontal lines present on the in the building wood creates pattern or rhythm making it the focus of attention. In that sense, the line produces peacefulness, a response, tranquility, and calmness. Vertical lines are designed to run up and down. They assist to stimulate feelings of strength, grandeur, dignity, and height. In this image, the two boys are the interpretation of the vertical lines and projecting the mood of stability.

Film Essay Example | Topics and Well Written Essays - 500 words - 8

Film - Essay Example However, even though the films are of same genre and have similar background themes, the setting and the characters are distinct, and have unique personalities. The films ‘It Happened One Night’ (1934) and ‘Maid in Manhattan’ (2002) have similar background themes where a wealthy person falls in love with a ‘commoner.’ The love interest gets the wealthy characters (Ellie and Chris) distracted from the goals they had set to achieve. For example, in the movie ‘It Happened One Night,’ the female character Ellie runs away from her wealthy father to get married to a man of her choice. However, when she meets Peter and gets to know him during their travel to New York, she falls in love with him and gets distracted from the goal for which she had run away from her father. Similarly, in the film ‘Maid in Manhattan,’ Christopher Marshall who is a senatorial candidate, gets distracted from his goal of focusing on his campaign when he falls in love with a maid working in a classy hotel in which he stays. However, the contrast in the theme is that when Ellie confesses her love towards Pete r, he agrees that he is also in love with her. However, the character of Marissa, who is a maid, tries to avoid Christopher when she realizes that he is romantically interested in her. The other difference in the themes of the films is the truth about the characters who are ‘commoners’. In the movie ‘It Happened One Night,’ Peter discloses his real self to Ellie right from the beginning, and that too, with certain flamboyance and charm. On the other hand, Chris misunderstands Marissa as a socialite guest at the hotel, and considers her as a wealthy woman and not a ‘commoner’. Hence, when Chris falls in love with Marissa, he is not aware about her true identity of a maid. In this way, even though basic themes of the films are similar, the shades of the characters are different. The basis of the romantic comedies

Extra Credit ANTH Essay Example | Topics and Well Written Essays - 750 words

Extra Credit ANTH - Essay Example The scientists simply study humanity; they tend to figure around how the human race has changed to the current state it is today. Cultural Anthropology is a branch that is concerned with the behavior patterns of the human race. This entails acts of man of clothing, religious activities, and land activities. The cultural branch of anthropology is divided into two, on is ethno linguists, which deals with the study of culture language and ethnomusicologists which is the study of music traditions. Archeology is also another branch of anthropology that deals with the study of society culture. This involves the study of artefacts which reflect the early mans culture and their daily life.Lingustic deals with the study of language. This branch tends to explain how man communicated both verbally or in written form. Physical Anthropology is a branch of anthropology that is concerned with the study of human evolution and the genetics of human race. Anthropologists study everywhere humans and th eir ancestors lived. The scientist through their investigations tend to answer the question ‘why are we what we are’ as biological organisims.The biological changes responsible for bringing humanity to its present state. The ancestral remains in bone form of the human race are called hominids. Anthropologists study the hominids on their physical appearance, intelligence change that makes man distinct from other creatures. The study of the genes in man and how they influenced by the environment. Environmental factors and the effect it has to man, this include climate. The scientists investigate on the reaction of man in relation to the climatic changes. The advantages and the disadvantages of climate on the social and cultural well being of man. The scientist study the human population in relation to climate. The difference of human beings to other creatures in relation to physical anthropology research have been identified. Man is a bipedal creature, he walks on two fee t. The human race has a unique dental structure different from other creaturers.Human beings have a material culture, of which they use objects to manipulate a given environment. According to Anthropologists man has a developed thinking capacity compared to other creatures. Scientists have built a system of ideas to link thoughts explaining the result of an experiment. A fundamental theory on the origin of man was constructed by Charles Darwin. He was given the responsibility of collection, documentation and study of the natural world. Darwin succeeded in coming up with the variations of physical characteristics and their adaptations. He termed adaptation as Natural Selection; this is where the biological characteristics of species boost their survival. In his research he acquired information from scientific subjects which are taxonomy, geology, paleontology, demography and systematics. There were various contributions of scientists in coming up with a theory on evolution.Scientst R obert Hooke was the first in the discovery of cells using a simple microscope. Georges Cuvier discovered the concept of extinction by studying a fish fossil. James Hutton provided evidence is the construction of evolution life span. John Ray discovered the first scientific classification of plants and animals. Thomas Malthus came up with the survival characteristic concept. Carolus Linnaeus came up with a classification system by giving organisms unique names for easy classification. He came up with the taxonomic classification o

Obstacles in the Facilitation of Critical Thinking in Nursing Students Dissertation

Obstacles in the Facilitation of Critical Thinking in Nursing Students in Jeddah - Dissertation Example Critical thinking has, therefore, been recommended as a professional practice for nursing profession. Nursing students need to be trained and exposed adequately to the critical thinking process as part of nursing syllabi and pedagogy. A literature review of the works in the area of critical thinking has thrown up many isssues.This paper examines: what Is critical thinking; critical thinking as needed in nursing profession; strategies to facilitate critical thinking; techniques that can be used by teachers to help the students identify and challenge their assumptions and barriers to critical thinking. This paper aso seeks to address the various obstacles to critical thinking process being faced by a population of nursing profession students at King Abul Aziz University in Jeddah. This is done by triangulation method deploying the quantitative analysis and qualitative analysis of the collected data. Quantitative data has been collected via a structured questionnaire administered to nur sing students and qualitative data is collected from smaller subgroups of both nursing students and faculty. The results of the analyses are used to form findings and recommendations. ACKNOWLEDGMENTS INTRODUCTION Enhancing critical thinking amongst student nurses is a common concern of nursing education. At least one previous study is known which ventured into probing the strategies to overcome obstacles in the facilitation of critical thinking in nursing education (Mangena & Chabeli, 2005). The findings of this study indicated that there is a need for nurse educators to model critical thinking in all aspects of nursing education. Recommendations suggested an entire paradigm shift in... As the report declares critical thinking has been variedly defined as a perceptive process involving reflective, disciplined, rigorous, sequenced and structured thinking which is based on well defined intellectual tenets and which differs from common thinking process. Critical thinking is structured collation of thoughts, ideas and patterns leading to sharper conclusions and analytical abilities. Nursing profession presents innumerable situations where substantial inputs of critical thinking can make substantial differences to the outcomes. The findings of this study indicated that there is a need for nurse educators to model critical thinking in all aspects of nursing education. Recommendations suggested an entire paradigm shift in nursing education from the traditional teacher-centered methods to a more learner-centered approach that will facilitate critical thinking of student nurses. Drawing from this study this research project would test the hypothesis that a paradigm shift in nursing education from the traditional teacher-centered methods to a more learner-centered approach would facilitate critical thinking of student nurses. This would be achieved by investigation and determination of the obstacles in the facilitation of critical thinking in fourth year nursing students in Jeddah by exploring the perceptions of nurse educators and nursing students. This study will benefit the nursing students, nurse educators, and the academic institution by raising their awareness of an important issue in nursing education tha t requires further recognition.

Three Years of the Korean War Essay Example | Topics and Well Written Essays - 1250 words

Three Years of the Korean War - Essay Example It was the early days of the Cold War and the attentions of the Soviet Union and U.S.A. was more focused on the European theatre than on the Koreas in Far East Asia. Yet, Korea and the Korean War would turn out to be the first theatre to demonstrate the extent to which the grand alliance of Russia with the other Allied powers during the Second World War had fallen apart in the fight by the remnants of the Allied combination against communism inspired by the Soviet Union. At the end of the war there were no territorial gains or prestige for either side, except a rise in the esteem of the newly emerged communist China.1 The Korean War would not have been extended, causing more casualties and suffering, but for the unnecessary invasion of North Korea by the UN Forces led by America. The Course of the War The North Korean invasion of South Korea began on June 25th 1950 and the unprepared army of South Korea could not offer strong resistance, and North Korean troops quickly reached the Se oul the capital of South Korea. American reaction was swift. President Truman in keeping with the American policy of containment of any expansion of communism feared that the fall of South Korea would create a breach in this containment policy and rushed support to the beleaguered South Koreans. In addition, support from the United Nations was obtained, so that more nations could come to the aid of South Korea. Though the immediate result of the America intervention did not go well, the famous Inchon operation by the commander of the American force General MacArthur led to the defeat of the North Korean forces in South Korea. They retreated into North Korea. In spite of disapproval of the Truman administration General MacArthur decided to enter North Korea and inflict a total defeat of North Korea, even if it meant risking war with China. This was the fateful decision that brought China into the Korean War, extending its duration and increasing the number of casualties during the co urse of the war. 2 There is clear evidence to show that had General MacArthur not send American led UN troops into North Korea, China would have kept away from intervening in support of the defeated troops of the North Korea. The Korean War hardly invoked any interest in China. The leaders in China were more concerned with Formosa and the Nationalist forces present there. This clearly indicates that the North Korean provocative action was a decision of their own, for their interests. China woke up to reaction only when there was the threat of American led UN forces invading North Korea, bringing an unwelcome presence of these troops on its borders. Even then it issued enough warnings against such an invasion. The lack of Chinese willingness to become an active participant in the Korean War can be seen by their conveyed willingness of remaining inactive, if the invasion was carried out only by South Korean troops, and would respond only if the invasion force included elements of othe r nations. Unfortunately, buoyed by the success at Inchon, the wrong belief that China would continue not to respond, and false confidence in the might of the American led allied forces, the invasion of North Korea was led by the elements of the American forces that reached the banks of the Yalu River, forcing China to respond to this threat. But for this decision of misadventure, hindsight clearly shows that China would not have entered the Korean War that led to an extension of the war, its intensity, and

Event leadership Research Paper Example | Topics and Well Written Essays - 1750 words

Event leadership - Research Paper Example It is not only the basic reputation that would have allowed status as a shareholder to seem valuable. The measurement of the event was known to influence those that were in business and which attended the event. The responses that were given from the survey stated that the event impacted each of the businesses in a positive manner. This was combined with the analysis that stated over 95% of the businesses received a contract in return for the investment to the event. These two measurements showed that the positive response would lead to more opportunities for the businesses in the future. Showing this as the first element was able to provide a sense of value to ComCo’s worth and the way that they provided the event. The second component that was a part of this was the potential value that was included in the event. This was measured by the reputation that ComCo had before the event, and which attracted business leaders to the event. In past events, it was found that there was a reputation built out of word of mouth and by what business leaders expected. This led many of the same business leaders to this event as one of the best areas to go. The potential value that is associated with this shows that it will continue to be worth the investment as a shareholder. At the same time, there were lessons on how to improve the reputation of ComCo by diversifying the sales of the event. As a shareholder, it is not only important to see how the potential value is measured, but also to see how this can change. One of the missing keys that were a part of the potential value was the estimated revenue that could have been made. The estimates would have made the shareholder investment seem more valuable. The report of the value as well as the improvements that could be made was also stated in this particular report. The value was measured by the overall revenue as well as responses from business

Annie’s Advice Quotes Essay Example for Free

Annie’s Advice Quotes Essay Dear Annie, The other day, I got Chinese take-out and the lady at the till offered me a cookie and told me that the fortunes actually come true. The cookie told me I was gonna be king! I immediately knew it was referring to homecoming king at the dance next Saturday, but the surprising thing was that it seemed like everyone was already voting for one of my friends, the captain of the football team. He IS the most popular guy in school. But I really wanna be king too! My girlfriend thinks I should embarrass my friend so that he loses some popularity votes, but if people find out it was me, it could really hurt my reputation. I don’t know what to do-please help! -Wannabe King Dear Wannabe, I have two things to say to you. Firstly, I don’t believe in fortune cookiesespecially ones that say you’ll become king, secondly, get a new girlfriend! The cookie merely states what might happen, you shouldn’t take it too seriously and definitely don’t take matters into your own hands. If it is saying the truth then you’ll become homecoming king and if the â€Å"Chinese prophecies† are wrong, you won’t. As someone once said, Theres no use trying to rush fate, because the best things in life are worth the wait. You’ll live both ways so I don’t know why your girlfriend is guiding you to the wrong path especially when it would hurt a friend. If you possess the qualities of a king you might eventually become one! -Annie Dear Annie, My friend and I love playing soccer, he was really enthusiastic and always thought of the better of the team, therefore he was voted captain of our school’s soccer team. He was super thrilled, and so was Iat first. As I watched him at practice he began to act differently. He started bossing us around and would get really frustrated when we messed up. As captain he decided he had the authority to put people down, including his friends. I am really worried for him because he’s losing his friends and if he keeps going at this rate he might even be kicked off the team. I really want to help him but I don’t know how. I have a feeling his hubris is getting to him. Do you have any suggestions on how I could help? -Worried friend Dear Worried, WhoaHUBRIS? I have to admit, I looked that up. But I agree; that is a great way to describe your friend’s situation. Read the quote of the day above. Things like this are bound to happen when you get power. Mr. â€Å"Captain† over there has some overflowing pride in him which is making him act like a jerk. Have a talk with him, tell him how you feel the team is breaking apart and bring forward the consequences he might have to face in case things go out of hand. I am sure he will understand and kudos to you for looking out for him! -Annie Dear Annie, The girl I have a crush on forgot to do her homework, so to impress her, I gave her mine. But then I didn’t have my own work and the teacher would get really mad at me so I stole Kevin’s (a classmate). I’m really afraid that he will find out and snitch on me. Whenever he walks up to me I get really nervous and make sure nothing gives it away. I really can’t get it off my mind. I know I shouldn’t have done it in the first place and I’m really disappointed that I tried to impress my crush like that, I didn’t know the consequences! How should I deal with it? I feel like I will never be forgiven. I don’t usually do things like this. Should I fess up? Should I just deal with the fear? Help me! -P.I.M.P. (Pissing In My Pants) Dear P.I.M.P., Creative name there, is the irony intended? I’m guessing you’re still young, you don’t need to sacrifice something to earn a girls respect. She should like you for who you are. It was your fault and your decision that led to the cost. Make sure you think before you act in life and apologize to your classmate and teacher, they will understand, people make mistakes. Some detention is better than dealing with the guilt and paranoia. Next time think about, if what you gain is worth the consequences. -Annie Dear Annie, I was recently offered a job to be a director at a large multinational company, but I am hesitating to accept it. My fiancà ©e thinks it is a really good opportunity and is pushing me towards it. The company already has a director but they requested me to join as I have higher qualifications. Accepting the offer would get the current director fired. I agree that it’s a good opportunity but I’d hate to do that to someone for my own purposes when I already have a decent job. My fiancà ©e keeps threatening our wedding and whether I am capable of supporting her and her future children. She has basically dictated that if I do not take the offer she will no longer have respect for me. I really love her and want to see her happy, should I be agreeing with her? -Future Groom? Dear Future Groom, You’re a groom not a broom! Talk it out with your fiancà ©e and make her understand that your current job will keep her and YOUR children secure. If it will really hurt your morals to take the job away from somebody then you should tell her this and hopefully if she loves you as much she will see your point. If she doesn’t and still threatens your marriage hkgold your stand and don’t let her control your actions, be a man! -Annie 998 words Rationale For this assignment, I chose to do an advice column where people write to â€Å"Annie† about their problems, seeking guidance. The advice seekers’ circumstances represent those of Macbeth and Annie brings to notice the lessons that can be learnt from them. She gives positive guidance whereas in the play the opposite happens. The reason behind Annie answering the questions in this way is to emphasize on the morals of the play. Annie also has a funny edge to her in a way that displays her persona. I believe she is a cheerful young lady who speaks the truth and uses humour so that people feel comfortable talking to her. The questions show my understanding of how power corrupts in Macbeth and some of the lenses whereas the answers portray my understanding of the themes. I thought an advice column was a creative way to show the message that people should take out of reading or watching Macbeth. The reason I didn’t just use actual Macbeth situations was because I was aiming it at a younger, contemporary audience so that they can understand it thoroughly and also it shows that the similar situations to the ones Shakespeare used in the past can occur in the present. The fact that the situations are realistic also gives reason to why the morals are important because they can be easily applied to daily life to make you a better, wiser person unlike Macbeth. Most advice columns have some sort of heading, mines a quote. The quote at the top of the page explains to the readers the main message of the pieces following and is the topic for that week’s advice. I did this so I could organise my writing better as well as I thought it was an imaginative start to the task.

Initial Public Offerings Essay Example for Free

Initial Public Offerings Essay Primary private companies, who desires to go public or in other words decides to be listed in the different stock markets to raise capital, must first undergo a process called Initial Public Offering or IPO (Investopedia, 2008). This method has been widely popular and it goes to say it has its own shares of controversies as well. Especially from what was experienced during the 1990s on the dotcom crash, in which a lot of investors bought Initial stocks from companies even without a track record of operations and a feasible plan for profit (same as Investopedia, 2008). Now another Online firm plans to go public, it is the popular program Skype whose main features are online video and audio call conferencing. This could be a good idea, from a sales standpoint since Skype has been earning revenues for its parent company Ebay even before the latter has decided to treat it as a stand-alone company due to its limited synergies with Ebay’s core activities which basically are Online commerce auction site and Paypal Online payments system   (Stone, 2009).But if Skype will really go public, it could most probably used the same online method applied by former online firms: Google and Morning star which is the online auction approach. This essay will attempt to justify the consideration of Skype to go public. It will also analyze what particular type of Initial Public Offering (IPO) it may apply. We will also go in detail to assess what type of investors that Skype would most possibly attract. This study will also provide background on the lessons learned from previous online industries who went Public and used the auction approach as its method for IPO.As part of the types of methods for IPO offering, we will finally discuss potential costs and risks of each to have a better understand which method would be appropriate for a specific firm like Skpe. Skype going Public Ebay’s President and CEO could be right by the decision of treating Skype as a subsidiary company due to its function and future revenue potential if provided with the right amount of capital to work with. Skype historically, has been a consistent top performer in terms of revenue generation since its early inception. From 2007, Skype posted a significant increase of 44% to a tune of   $551 million, and segment market margins is at 21% which is also another big leap of 47% from 2007, and the projection of a total revenue for 2011 for $1 Billion dollars is not far fetch(ebay Inc., 2009), since the growth rate of Skype on its recent   quarterly performance have been anything but slow. Just last October 2009 data Skype again has increased by another 41% in total registered users, which is in the $521 Million mark and growing, Its posted growth of 29% in revenues amounting to another $181 million dollars also confirms its status as a force to be reckon with on the Voice Over Internet Protocol (VoiP) industry (Schonfeld, 2009). Direct competitors of Skype are Vonage and Net2phone although stable does not have the growth potential and massive customer base that Skype enjoys. Skype has just also been sold recently by ebay to some private investors, and group led by Silver Lake partners, ebay sold 70% of its stake on Skype (Wauters, 2009).Which shows continued interest of the potential profit generation of this software. Skype is also considered as number ten on the Top ten potential IPO candidates by TechCrunch.com, given the rapid pace of Skype growth (Schonfeld, 2009). Traditional or Online Auction Method for Skype’s IPO? Skype may opt to apply the auction method, to have a lot of potential investors instead of limiting the opportunity to buy shares to a few large investing institutions, which possibly may not desire a new online firm. Google used the same method, which is called the Dutch auction method in serving its IPO to the public, with a lot of potential risks in this kind of method Google still managed to pull it off successfully (Edmonston, 2009). What type of Investors would go for Skype Small and young investors may go for this firm if it went public, this group usually knows the boundless potential of the internet, and has some basic knowledge on the types of revenues tech stocks can produce. The emerging trend of young internet whiz kids, who have made fortunes using the net, may as well be the same characteristics of investors for Skype. Conventional Investors, still requires a fundamentally sound metrics from a company that has a above average track records and has produced mostly tangible goods which some have been a staple of a society. Lessons Learned from Online Auction Approach Bothe Morningstar.com and Google used the same method for its Initial Public Offering, for the purpose of taking the controlling power away from the underwriters and to provide opportunities to invest for those who really believe and acknowledge a company’s potential.   Both have been relatively smooth and successful. For Morningstar on its IPO last 2005 even when price analysts predicted that price of stock may be on the amount of lowest range projected of $16 to $19, the demand was really strong as it ended up on the marked price of $18.50 for the mutual fund and stock analysts’ online firm (Munarriz, 2005). Google however probably was overwhelmed by pressures of controversies induced by market analysts, financial scholars, other online competition   and even the Securities and Exchange Commission, has decided for a last minute reduction of its target share price (Sorkin, 2009). Online companies often face criticisms such as being overvalued or overhyped. Especially after the dotcom event, doubt of investors on whether they could really pull through some revenues and maximize shareholders’ equity is prevalent. Both Morningstar and Google have experienced those biases but took it in stride and have been relatively stable in the marketplace, despite contradictions. Cost and Risks of each IPOs According to a famous article by the Wall Street Journal regarding methods of IPOs, â€Å"Wall Street bankers compare auction IPOs with selling fine art on eBay instead of at Sothebys. The big Wall Street firms have good reason to defend the traditional model. Known as book building, it entails gauging the interest of hedge funds and mutual funds in an offering† (2005, p.2). This conventional model with its current fees of 7% of capital allows Wall Street companies to sell its IPO stock at discounted prices to their best customers, which could benefit them by taking profits if the IPO increased even on its first day of trading (Wall Street Journal, 2005 p.2). Underwriters for this traditional approach receive a percentage of the IPO sale as commission, in addition to other fees or underwriting proceeds charged to underwrite the IPO. Such examples of those fees according to Kamlet Rini (1995)are: †¢ Managers Fee Goes to the managing underwriter for negotiating and managing the offering. Amount:10% 20% of the spread (meaning the spread between the Public offering price or POP and the underwriting proceeds). †¢ Underwriting Fee Goes to the managing underwriter and syndicate members for assuming the risk of buying the securities from the issuing corporation. Amount: 20% 30% of the spread †¢ Selling Concession Goes to the managing underwriter, the syndicate members, and to selling group members for placing the securities with investors. Amount: 50% 60% of the spread These fees, almost selected investors and a potential of losing more capital by an increase in value on share price, especially when first day trading price of IPO rise for the company, has been the somehow the risks a company going public undergoes when applying this method. As for the Auction Method, in which the firm sets a price of the share well above what any investor is expected to bid, and then reduces the price incrementally when an investor actually bids, has a relatively lower amount of fees. Risks involved according to some analysts is that IPOs   develop pricing patterns similar to those exhibited by IPOs during the dot.com era, and whether it would really provide more efficient pricing (Hensel, 2005). Risk of this mispricing can occur to lack of information on the part of the small investor, especially if the information issued could be implicit somehow to the small investor. Conclusion This study has discussed the strong possibility of Skype, joining the ranks of two famous Web companies such as Google and Morningstar, on going public. Skype have a rapid pace for growth based on its quarterly revenues and growing registered users. The best method for Skype to serve its Initial Public Offering is through an Online Auction, which again worked smoothly for both of the companies stated earlier. Each IPO type has its own costs and risks. For traditional IPOs, banking on their solid foundation of book building, it has its drawbacks of high fees and profits for companies who went public especially if the share prices do well on the first trading day. For Online auction, although has relatively low fees compared to the traditional method, has also the risk of running into similar pricing patterns which has links with the dotcom mania that occurred not too long ago. But for recommendation for Skype, the auction approach still works best, first to minimize cost on fees and a large possibility of fetching true market value stock price provided by potential strong demand due to Skype’s already significant business value.

Nature Of Competition In The Consumer Cosmetic Market Marketing Essay

Nature Of Competition In The Consumer Cosmetic Market Marketing Essay With regards to brand popularity and customer experience, Procter and Gamble is considered to be among the most successful brands in the global market. Moreover, Olay, anti-aging skin-care produced by the company is a renowned brand not only in the U.S but the entire global market. By using this brand for the case, the study demonstrates features and market communication approaches that could be utilized by brand marketers in order to gain competitive advantage locally and internationally. The study focuses on brand communication and promotion approaches that have resulted into positive consumer attitude towards the brand in the global market. Overview of Olay Brand Olay is a skin care product produced by Procter Gamble in U.S. The product is one of the leading skin care market brands in the global market, and the leading earner brand for Procter Gamble. In majority of the markets, including China, US and UK, Olay is the anti-aging market leader despite the competitive market environments. The brand is further extended into other products such as Total effects, Professional, Quench, Regenerist, Olay Vitamins and White Radiance. Olay is used as a moisturizer for those who desire to stay looking young since it is anti-aging cream. Nature of competition in the consumer cosmetic market It is important to note that demand for cosmetic brands is on the rise as more people settle for aesthetic beauty and body care. The Olay brand is mainly in the anti-aging market which experiences rising consumer demands as well as competition. The anti-aging product market is heightened by the increasing aging population especially in the developed countries, and the increased desire by both the younger and older consumers to maintain youthful appearances. With a growth forecast of 4.3 per cent between 2009 and 2014, the anti-agers market is expected to experience steady global growth. Such a market growth rate is higher than that of any other cosmetics category, and therefore the anti-agers category has attracted more players in the market; both large and smaller companies intensifying fierce competition globally. This implies that the market players have to apt their marketing approaches in order to retain their clients and appeal to more in the market. The graph given below demon strates the rate of launch of new anti-aging products in the global up to 2009; Figure 2.2: Graph showing stronger growth and competition in anti-aging market Source: Datamonitors Product Launch Analytics (2010, p.2) As given in figure 2.2, the anti-agers launches almost equaled the launches of overall skin care products in the global market. The sharp rise in anti-agers launches even during 2007-2009 economic recession showed that anti-ages are recession-proof, and that consumers are likely to demand for anti-agers even in harsh economic climate. Moreover, the graph shows rising competition in this category, implying that brand marketers have to think of newer approaches of communicating to their consumers. Brand communication based on product differentiation and innovation Being such a competitive market, market players need to ensure that their brands are appealing to the consumers in the market if they are to gain good command of the global anti-aging market. Innovation is therefore high among the industry players, ranging from brand packaging strategies, product promise to ingredient formulation in the products. Olay brand marketers capture the cognitive aspect of their consumers by communicating their innovation and differentiation vividly to their customers. The communication is often done through memorable packaging, and product arrangement in the stores. A survey conducted by Datamonitor (2010) between 2005 and 2009 revealed that the leading aspect that all the anti-aging products market players hold in the highest esteem is up-scaling. About 17 per cent of the new product launches that took place in the global market between 2005 and 2009 were touted (communicated) as up-scaling. Some other popular claims that resulted in new launches were mainly based on consumer health. The claims included the the communications which justified the products as not harsh to the consumer skins. The pie-chart given below show some of the aspects (features) that characterised the claim of new anti-aging skin care launches in the global market as widely communicated by different brand marketers to the appeal of the consumers. Source: Datamonitors Product Launch Analytics (2010, p.5) Communication strategies used by Olay to dominate market Procter Gamble has made attempts to achieve competitive advantage in the competitive global anti-aging skin care cosmetics market. Apart from being Procter Gambles strongest brand, Olay is the leading anti-aging skin care brand in the global market. The most remarkable Olay milestone was in 2003 when the sale of the brand broke the US$ 1 billion mark, showing the growing strength of the brand in the global market. Brand performance survey which was conducted in the U.S in 2009-2010, and said to be highly representative of the global market showed that Olay brand commands greater chunk of the skin care product market, beating its number two brand by nearly half (Datamonitor, 2010). The table given below shows the 2009-2010 Olay performance in the US market (with the results said to be representative); Company Brand 2009-2010 % Market Share Procter Gamble Olay 16.7 Procter Gamble Ponds 8.4 Procter Gamble L Oreal Paris 5.5 Johnson Johnson Aveeno 5.3 Johnson Johnson Garnier 5.1 Johnson Johnson Neutrogena 4.6 Johnson Johnson Nivea 4.5 Johnson Johnson Noxzema 4.0 L Oreal Dove 3.8 L Oreal Clinique 3.6 Due to its better market performance as compared to other brands, Procter Gamble capitalized on the Olay brand strengths and worked on its weaknesses so as to ensure continued market leadership in the global market. First, the company created and actively promoted various sub-brands of Olay, with each sub-brand aligned to a unique tier with the purpose of attracting customers from a larger demographic base. The sub-brands of Olay brand include the following; Olay Total Effects this is the cheapest sub-brand of Olay, targeting the low and middle income earners in the global market. The key features of this brand as communicated by the marketers, and that are majorly pronounced in the brand adverts include the following; tone enhancements, line minimization, gentle exfoliation, nourishing moisturisation, subtle lifting, free radical defense and pore refinement. Apart from its appealing packaging (appendix 1 a), these are the brand communication strengths that have kept the brand afloat in the market. Olay Complete this is a mid-priced Olay sub-brand with the following product communication features as the focus strengths; it offers sun protection to the skin using UVA/UVB, and Vitamins A, C, D and B5; the brand has moisturizers with the green tea extracts. The brand packaging is appealing with the Olay logo clearly marked on the package to arouse consumer memories (Appendix 1 b). Olay Regenerist this is another mid-priced Olay sub-brand with the formulation strengths combining the following ingredients as the focus of their brand communication; Pal-KTTKS, pentapeptide and other anti-aging ingredients such as Vitamins B3 and E, allantoin and green tea extracts. The packaging of the sub-brand is similarly appealing with the Olay logo clearly marked on it (appendix 1 c). Olay Definity the mid priced product contains glucosamine ingredients with the marketing statement being; fight what ages you most. The packaging demonstrates an appealing product design with the logo clearly visible (appendix 1 d). Olay Pro-X this is the latest sub-brand created by the Procter and Gamble Company to capitalize on the brand popularity of Olay. The product is premium priced and brand designed to give the consumers younger look skin through cell turn-over rate boosting. The packaging design is shown in appendix 1 e. Given that Olay Pro-X is the latest Olay sub-brand in the market, and is the greatest seller for the company, the current study will dwell on some of the communication used for promoting the brand. Olay Pro-X sub-brand Pro-X is the latest Olay sub-brand that the Procter Gamble Company is capitalizing on. The product was first launched in the US market in 2008, and since been introduced in other major and fast growing markets such as China, Canada and UK. The premium priced skin care products sell at a price range of between US$ 42 and US$ 62 depending on the market. The most remarkable differentiating feature of the product is its complex ingredients, containing peptide complex Pal-KT. The ingredients which were developed by Procter Gamble scientists, and are exclusive to the company enhance a firm skin look of the consumers. As a brand communication and pricing strategy, Olay Pro-X products are retailed in department store brands with the right store ambience to beat its high priced rivals Lancome and Clinique. To combine communication and experiential features, the sub-brand is distributed throughout major drug stores, chain stores, super market channels and discount stores through the world to ensure easy access by the consumers. The presence of Pro-X brand across different market structures despite its premium nature is meant to encourage the growth of Olay brand through competition at different pricing points, positioning the masstige alongside lower and mid priced Olay sub-brands. In its promotional strategies, Procter Gamble aimed to satisfy its target market by sensitizing its consumers of the following attributes through effective brand communication; Cleansers: restorative cream cleanser and exfoliating renewal cleanser Complete Regimen Protocols: anti-aging starter protocol and the intensive wrinkle protocol Primary moisturizing solution: hydra firming cream, age repair lotion and wrinkle smoothening cream. Targeted specialized treatments: deep wrinkle treatment, eye restoration complex, intensive firming treatment, skin tightening serum and discoloration fighting concentrate. By availing all the above components and benefits of Olay Pro-X sub-brand, Procter Gamble ensured variety for their consumers through one brand. A section of consumers who are loyal to Olay brands confessed that in majority of cases, they get their expectations in the Olay products that they use (). The products from the Pro-X range have similarly received awards from media, showing that the brand is well received by people as reflected on the media. A 2009 Americas Healthiest Beauty Buys competition run by Health Magazine selected Pro-X Eye Restoration Complex as the best eye product in the market. In another product competition known as Defy Your Age Beauty Award, Pro-X Age Repair Lotion SPF emerged as the best product in the category. Such acknowledgements by media have instrumentally encouraged more consumers to try the Olay brands due to independent verification of the brands as opposed to promotions. Product marketing strategy for the Olay Pro-X sub-brand Procter and Gamble Company has worked towards creating a professional brand image for the Pro-X product to appeal to more customers in the global market. As evident on the product packaging (appendix 1e), all the Olay Pro-X products are actively and conspicuously labelled with the word professional so that the brand aim is swiftly known to the customers. The word professional has been used as a strategy not only by Procter Gamble but several other companies in the global market. The word is intended to convince the clients that the products are better alternatives to solve their problems in a superior manner, given that majority of the products labelled professional are premium. Figure 2.3 given below shows the number of major brands that have used the word professional as strategy to entice customers; Figure 2.3: Graph showing use of the word professional as a branding strategy Source: To the customers, the perception of the word professional becomes real especially after comparison usage images (outcome before and after the product usage) and consumer testimonies as placed on media. The higher prices of Olay Pro-X brand (at between US$ 42 and US$ 62) acts to validate the premium and professional image of the product in the global market. However, this price is quite significant for most customers to pay for cosmetic products, particularly in the harsh economic climate witnessed during the 2007-2009 economic recession. Being aware of the economic challenge that customers face, Procter Gamble introduced pricing strategies and promotional activity appeals to the customers who make compromises on their spending and consumer assurance offers. One of such offers which were used in the US market was referred to as rebate and money-back guarantee scheme. In this scheme, the customers could send their purchase receipts to the company for a US$ 20 refund on products bought at US$ 50 and above. This would encourage trial buying, and give the customers opportunity to test if the brand information suites the product features and ingredients as had been communicated earlier. The pricing strategy was used as a tool against other competitors in the market. Although Olay competitors retailed at the same or almost similar price, the pricing strategy enabled new customers to try the Olay products and later on be loyal to them. In a nutshell, Procter Gamble through effective communication strategies ensured that Olay brands are reliant on their customers, and therefore informed the belief that Olay products were worth their prices. The Olay Pro-X brand promotion has been boosted by infomercial about the brand. Despite the brand sales being strong and on the rise, the company developed about thirty minutes infomercial that informed their customers about the brand values and benefits. Quoted in Womens Wear Daily (2010), Chris Heiert, the brand marketing director justified the Olay infomercial by making the following remarks; Consumers are information seekers and want to understand the science and technology. That led to this idea which is the best of both worlds. We will be able to reach new consumers but when she wants to go back and purchase it, she can-in the mass market. (In Datamonitor, 2010, p.11). The infomercial stressed on the science behind the manufacture of the product, interviewing the scientists who developed the product, and presenting some of the clinical tests data on the product. The infomercial similarly displayed shots of Olay consumers before and after use of the product. Due to the longer duration of the infomercial, it was imperatively designed to capture the attention of viewers throughout the duration of play rather than at the start or end. Overall, the infomercial played a key role in informing Conclusion and relevance of the case study to the study topic The anti-aging skin care market upon which Olay brand competes is quite competitive locally and internationally. This warrants effective communications on brand innovation and differentiation as vital strategies for market survival. In order to ensure the relevance of Olay brand Procter Gamble offered novel aspects of the brand that encouraged its purchase over its substitutes and competitors. Introducing new ingredient that had never been used by competitors (Pal-KT) in its Olay Pro-X products, Procter Gamble were able to create a unique brand that was more result oriented as opposed its competitors. However, the result was achieve through effective communication that ensured accurate product promotion based on what the consumers were expected to draw from these products. Secondly, Procter Gamble Company through Olay brand managed to win consumer trust through media and scientific verification of its products. It is extremely important for brand marketers to gain the support of consumers through loyalty to the brands. The scientific and media verification are particularly gained when the test results conducted before and after the product use are valid as in the brand communication. In the case of Olay Pro-X brand, Procter Gamble introduced a money back guarantee scheme that would help assure the customers of the workability and reliability of the product. Moreover, brand campaigns, store ambience and brand packaging played a central role in winning consumer trust on this brand. The word professional was used as a branding communication strategy on the product packaging and stores so as to assure consumers of the reliability of their products. Finally, Olay brand popularity was ensured through adverts and promotions. Specifically, the company used infomercials (which is relatively a new approach to brand promotions) to provide strong marketing platform to promote the brands. Infomercials focus on the strengths of the brand being promoted by highlighting the past successes of the brand. Pegged with the brand verification, infomercials importantly build brand loyalty and equity in the market while encouraging new set of customers to try the brand. The strategies given here and others could be used by the local Chinese cosmetics manufacturers to gain dominance in the local industry. 4. METHODOLOGY Introduction 4.1 Research Philosophy This current study used the philosophy of applied research. Applied research takes place in environments that are characterized by organizations, systems, cultures, behavior, rules, politics and processes. These components execute simultaneously and change over time. Any effort to analyze an organization or an industry will result in findings showing differences in characteristics, habits and rules across the different constituent components. To develop a clear insight when researching on issues that may affect organizational performance, the situation and the entities (constituent factors) must be comprehended. The uniqueness of a situation must be understood and considered when researching. Constructivism is based upon the assertion that knowledge on phenomena is best-retrieved from people or entities that are immersed in the research environment (Denzin and Lincoln, 2011). Thus the focus is on the participants and entities that have experience and knowledge on the phenomena being studied. Constructivism as a post-positivist philosophy is generally opposed to positivism, in terms of the absolute validity of knowledge. Constructivism is based on the tenet that knowledge can be constructed from multiple dimensions. The existence of multiple realities is emphasized in different variations of constructivisms epistemology (Creswell, 2009). The world under constructivism and most research areas are complex and can be analyzed from multiple perspectives that should therefore be considered in creating knowledge. Thus, the approach is best suited in studying aspects that are influenced by a multitude of factors. Constructivism also requires that the researcher should understand the position and potential effects that their views have on the accuracy of their findings (VanderStoep and Johnston, 2009). The choice of constructivism in research philosophy is guided by the nature of the problem being addressed in the study. Different approaches have been adopted in analyzing the eff ectiveness of marketing communication strategies. In essence, this implies that the area being studied is complex and can be analyzed from different dimensions. Therefore, there is a match between the tenets of constructivism and the nature of the problem being studied. 4.2 Research Design Both qualitative and quantitative research designs were used in the study. The choice of a qualitative research design was guided by the nature of the study and the epistemology that has been adopted. Qualitative research designs are generally developed with the aim of creating a deeper understanding of the data. In most cases, qualitative inquiries are not pre-emptive. The nature of the study, the scope and the strategies that will be used in data collection are often determined by the research questions. Additionally, the analytical process under a qualitative research design may influence the direction that is adopted. Though the research design adopted should be in line with the nature of the research questions, some situations have been identified as suited for qualitative studies. A number of these scenarios are evinced in the current study. First, qualitative techniques are suitable in cases where there is little known on the subject area (Bohnsack, Pfaff and Weller, 2009). It is worth noting that even though marketing communication is an area that is has been intensely researched; fewer studies have explored how brand marketing communications impacts on consumer attitudes. Majority of the studies are based on consumer behavior change without exploring their attitudes towards the brand. From this perspective, the study appears to be exploratory in nature and therefore a qualitative research design is suitable. Secondly, a qualitative research design is appropriate in cases where a study seeks to develop an understanding of the participants experiences. Under the epistemology adopted, understanding the participants experiences is vital in developing valid and reliable results. Hence, the study attaches great weight to the participants experiences. Likewise, qualitative research design is suitable in cases where it is difficult to approach the participants due to practical or ethical reasons (Denzin and Lincoln, 2011). The study delves on issues relating to marketing communication and its impact on consumer attitude; it illustrates how marketing communication would be used to influence consumers positively towards a given brand. These are issues of critical importance to competitive firms and it is therefore expected that getting data for quantitative data analysis may not be easy. Accordingly, the anticipated practical difficulties have also played a role in the adoption of a qualitative re search design. Lastly, a qualitative research design has been adopted because it supports the nature of the research questions as much as it is in line with it. A qualitative research design allows for greater flexibility than formal quantitative techniques. This flexibility offers the support needed to collect rich data so as to answer the research questions. The quantitative part of the study aimed to understand how various brand marketers use marketing communication to influence consumers attitudes towards their brands. Data collection instruments consisting of semi-structured questionnaires were prepared for quantitative data collection. Unlike the qualitative data collection approaches, data results were presented in numbers and statistical measures (Creswell, 2009). Using quantitative research methods ensured that the measurable effects of marketing communication with respect to consumer attitudes towards the brands in question were achieved. 4.3 Research Approach The research approach used has to be in line with the research design and the epistemology adopted. A case study approach was also used in the study. Case study methodologies have been used in different research fields with varying levels of success. Marketing communication research studies have adopted this research approach as well. Ideally, a case study is expected to capture the complexities of selected cases. Most researchers concur with the view that selected cases should be contemporary; it is a complex functioning unit and it has to be investigated in its natural context. The method of inquiry used and interest in individual cases have been identified by different researchers as important aspects in selecting and implementing a case study approach. The case studys methodology is related to other methods in that it allows for the use of different techniques and approaches in analyzing a case from multiple perspectives. Triangulation of approaches and findings from the different approaches is also supported by a case study approach (Bohnsack, Pfaff and Weller, 2009). This is the main reason why the case study approach is often referred to as a meta-method. Proctor Gambles Olay was selected as the case for various reasons. First, Proctor Gamble Company engages in a lot of marketing communications with a view of convincing consumers to buy its products. Additionally, Proctor Gamble is one of the companies that have global leader brands in terms of cosmetics and pharmaceuticals. This shows that the company is progressive and more likely to embrace marketing communication strategies as a means of changing consumer attitudes towards its brands. Lastly, the researcher could easily access information on marketing strategies of the co mpany as opposed to other first tier rivals in the global market. The first step in the research approach was selecting a case. The next step involved seeking permission from relevant authorities within the selected organization so as to carry out the study. In seeking permission, the researcher informed the relevant authority about the aim of the study and the procedures that will be used. These were measures intended at ensuring informed participation and gaining any support that could be offered by the company. Additionally, the study involved perusing through advertising and marketing communication initiatives by the case organization. The next step involved selecting members of the organization that would be interviewed. The selection was based on availability and knowledge of the marketing communication initiatives implemented by the company and their effects on respective brands that were investigated. Sample and Population The definition, selection and sample of the population are important aspects in research. For this study, the participants were mainly drawn from Proctor Gamble Company. To start with, the researcher collected qualitative data from three employees of the company. The employees, were mainly in the marketing department were selected depending on their ability and knowledge of the marketing communication strategies used by the company to promote its brands. The study thus focused on marketing communication professionals within the case company. Convenience sampling is used due to the multiple practical issues that have to be considered. Furthermore, the potential participants are few and so the use of random sampling approach was considered to be unfeasible. Secondly, the researcher collected quantitative data from 100 participants who were considered to be consumers of Proctor and Gamble Olay brand. The consumers were identified from Proctor Gamble stores and shops where they agreed and consented to their participation. In seeking for the consent of the participants, the researcher requested them to spare about 10 minutes in order to complete the survey questionnaires. The researcher even explained to the participants the importance of the research. The researcher also explained to them that the activity was voluntary and they could only participate if they want to. Instrumentation The semi-structured survey questionnaire that was used by the researcher sought information on the participants background variables, information on marketing communications, and the duration of interaction with Proctor and Gamble Company products. In relation to the interviews, the study focused on the four major areas that are highlighted in the research objectives and questions; the features that firms and brand marketers consider when preparing a marketing communication for a brand; the marketing communication aspects that influence consumer attitudes and buying behaviors towards brands in the market; the impacts of new technology introduction in the marketing communication with regards to consumer behavior and attitudes towards a brand; and, ways of building business network and stronger brand through effective marketing communication. Determination of how the variables were brought out in the research questions were considered as important aspects in the research process. It is worth noting that the study was not limited to short answers. Rather, the participants were required to expound on their views and the researcher looked at the brand marketing communication efforts that the company has in place. Data Collection The study involved the collection of two sets of data: data from the interviewees and data collected through administering of the questionnaires. The focus was on active marketing communication efforts rather than past marketing strategies. In collecting the qualitative data, the focus was on collecting information from employees within the case organization that have the knowledge and experience of the effects of brand marketing communications. Semi-structured interviews were used because they allow for the flexibility afforded by unstructured interviews and they also support formal organization required to answer the first research question. The use of semi-structured interviews is thus guided by the requirements brought about by the instrumentation of the variables. Use of semi-structured interviews is both feasible and practical with respect to collecting rich data and time requirements. After selecting the participants, they were required to identify the days that they would be free to be interviewed. This was a measure aimed at ensuring that the interviewees were comfortable with the selection of the time and place of interview. The interviewees were then individually informed of the day, place and time that the interview will take place. The interviews were conducted via telephone conversation and recorded for transcribing later. Each interview ran for about 30 minutes. The participants were not in any way coerced or influenced into participating in the study. They were informed of the aim of the study and the nature of the questions that would be asked beforehand. Additionally, the interviewees were informed that they were free to ignore some questions for either institutional or personal reasons. These measures were aimed at ensuring that the interviewees were at ease. Due to the strategic importance of marketing communication to the organization, the questions directed to the interviewees focused on the company stance on the same. This indirect approach of questioning is important since in most cases, it reduces the pressure on the interviewees. Moreover, they generally relayed their experiences in their workplaces (from which they have developed their personal views). As indicated earlier, the researcher approached customers at Proctor and Gamble stores and shops, and asked them to take about 10 minutes in order to complete the quantitative survey questionnaires. The participants did this at their own volition. Data Analysis Qualitative data analysis techniques were used to analyze the data while considering the research questions. The two major data analysis techniques used were quasi-statistics and logical analysis. Quasi-statistics is a qualitative data analysis technique that involves counting the number of times something is mentioned. This technique is important in answering the second and third research questions. On the other hand, logical analysis is a qualitative technique that involves generalization of causation and logical reasoning processes. To support the logical reaso

Book Review: Nemesis :: essays research papers

Book Review: Nemesis Name of Book: Nemesis Author:  Ã‚  Ã‚  Ã‚  Ã‚  Isaac Asimov was born in 1920 in Petrovichi, Russia. When he was three years of age, his family immigrated to the United States and settled in Brooklyn, New York. Asimov turned to full time writing in 1958. This accomplished writer is best known for his novels dealing with science fiction. However, his works extend to other subjects. These include humour, mystery, history, and some volumes involving the Bible and Shakespeare. He has published around 500 books for both young and adult readers. His most famous science- fiction writings are I, Robot (1950) and The Foundation Trilogy (1951-1953). Asimov was dubbed a Grand Master of Science Fiction in 1987 by the Science Fiction Writers of America. He died in 1992. Setting: The story takes place in two time periods. One set of events takes place in the present, while the other set takes place in the past, drawing closer to the present. It spans over a fifteen year period, beginning in the year 2220. Although most of the important incidents occur on the planet Erythro about 2 light years from our solar system, the novel shifts between Earth, space, and the Settlement named Rotor, which orbits the foreign planet. Main Character:   Ã‚  Ã‚  Ã‚  Ã‚  Marlene Fisher is a very intelligent young woman at fifteen years of age. As a child, all who encountered her sensed that she was different. Her wide eyes absorbed all that was around her and seemed to know a great deal. Growing older, her â€Å"uniqueness† established itself as a gift in which she is able to read into the body language of others. A slight movement, a stuttered word, the smallest hesitation gives her indication as to one's true feelings and motives. Some mistake this gift as her being a â€Å"psychic†, but she is not. Marlene has only learned how to interpret little signs often overlooked.   Ã‚  Ã‚  Ã‚  Ã‚  Now a young woman, Marlene's uncanny ability has become quite developed. She finds herself constantly watching people's reactions, and does not hesitate to bluntly speak out what she has learned. Her intuitions sometimes get too interfering and she often crosses the line of being helpful. Many become extremely uncomfortable whenever in her presence, so she is advised by her mother against showing this talent. She tries to follow her mother's warning and her annoyance at the falseness of those surrounding her dwindles.   Ã‚  Ã‚  Ã‚  Ã‚  Although Marlene is obviously an exceptional youth, she has troubles and stresses just like any other teenage girl. She knows she is rather plain looking and senses that others agree, but she has come to accept this fact.

Gender Differences In A Video Store Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Hayes 1 Abstract The difference between male and females was examined in five investigations in a large, well known video store chain. Different genders were looked at in groups of all male or all female, single men and single women, and then groups of mixed gender. Differences between the two were measured in actions, words, and attitudes. The findings were in sync with what society generalizes so broadly as: men and women differ in everything they do. The research was conducted not to prove this familiar concept wrong but to show how men and women differ in a general setting of a video store. The data was quite rich in that the customers did not hold back what needed to be said and actions tended not to be restricted. The findings revealed that not only do men and women pick out different movie titles but they go about the whole process differently as well. The belief that men and women differ in practically everything they do is widespread throughout the United States. There have been many studies on how they differ in certain aspects, which never seem to be a surprise to the reader. We are so used to findings that prove time and again the differences that we are ready to offer up a proposal such as a professor of mine once said ?If you find in your setting that there is not a difference between men and women then that is something that needs to be published right away.? However, in the setting of the video store gender differences were found.   Ã‚  Ã‚  Ã‚  Ã‚  Investigating the male-female relationship in a video store has a few different aspects. First, all male groups   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Hayes 2 that came in to the store were quite different from the all female groups that came in to the store. They differed not only in the way they talked to each other and what they said to each other but also the type of movie title they chose.   Ã‚  Ã‚  Ã‚  Ã‚  Second, when a si... ...e introduction, it is a universal belief that men and women differ in many ways in everything they do. Discussion From the results we see that men and women do differ significantly in the way they shop for videos. They not only differ in the videos that they watch but also the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Hayes 111 process in the way they choose movies. The differences we see our not specific just to this situation. We see these same differences in almost all settings that we observe. Why we see these differences is what this paper just begins to touch on. What makes almost every woman pick out the same type of movie and what makes her spend a significant amount of time in the store? In contrast, what makes men want typically only action movies and what makes them spend ten minutes or less in the store? The findings of the research confirm that there are gender differences but where and when these gender differences begin is the question?